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Business Models A Strategic Management Approach

  • 出版社:新月

    新功能介紹

  • 出版日期:2002/11/01
  • 語言:英文


內容的每一個細節卻真的不錯,看完有一種說不出的感動,內容精彩!

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Business Models: A Strategic Management Approach by Allan Afuah represents a new kind of book. Business models are about making money and most firms are in business to make money (a profit). It is therefore no surprise that the phrase 'business model' is increasingly finding its way into CEO speech after speech and in business school functional areas from accounting to finance to marketing to strategy. Because strategic management is inherently integrative in nature and increasingly more focused on firm performance, strategy textbooks have come closest to addressing the subject of business models, but only implicitly and partially so.

Business Models: A Strategic Management Approach draws on the latest research in strategic management to explicitly and fully explore business models. It draws on the latest research on to explore which activities a firm performs, how it performs them, and when it performs them to make a profit. It offers an integrated framework for understanding the relationship between the set of activities that a firm chooses to perform, its revenue model, its cost structure, its resources and capabilities, the competitive forces in the firm's industry, and its ability to sustain a competitive advantage even in the face of change. It provides the link between resources, product-market positions and profitshow resources and product-market positions are translated into profits. (Existing strategy texts demonstrate correlation between resources or product-market positions and profits, not their translation into profits). Additionally, it explores the relationship between business models and corporate social responsibility as well as the international component tobusiness models. It offers a definition of business models that is deeply rooted in the resource-based and product-market theories of strategy.







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畫說資本論 2



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Business Models A Strategic Management Approach









贏得輕鬆的博弈法則



個體經濟學考前必備分類題庫(下)(五版)



個體經濟學考前必備分類題庫(上)(五版)



大契機:21世紀綠能新經濟力



畫說資本論 2



畫說《資本論》1





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Business Models A Strategic Management Approach



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